CARDINALS RACING, a quality motorcycle parts manufacturer in Malaysia has been a long- time client of YONGLStudio. In this first Inside YONGLStudio post, we interviewed YONGL, the founder of the creative agency to find out how the client relationship between Cardinals Racing began.
How did you meet your client from Cardinals Racing?
In 2015 when I was studying in Cyberjaya, I got my first bike. I had to find a repair shop for maintenance, but there were no bike repair shops in the area back then. I headed over to Dengkil and found this shop called KF Wong Motor Repair. It was before they rebranded as the Cardinals Racing we know today. Back and forth, I went to the shop for maintenance in the next few months back and forth and I was lucky enough to get to know the owner.
How did your relationship with the client begin?
As the owner and I got closer, I told him about my freelance photography business and bonded over our love of motorcycles. By the time I graduated college, their business was blooming. He gave me a couple of small gigs doing photography and videography and introduced me to their marketing manager.
In 2019, they needed a writer for their product catalogue and the owner decided to get me to help out since I did some writing for my own artworks, plus I understood the world of motorcycle. From there on, I started working long term with them, on a monthly basis. That was when we started building a mutual trust with each other. At that point, I had already finished writing copy for their catalogue of roughly 100 products, describing the motorcycle parts they sold, had begun work on their Facebook postings and even made them a promotional artwork that is now being displayed at their store front in Dengkil.
During MCO, when Covid-19 hit, their marketing manager left and they were short of manpower in their marketing team. Having brought together a small team of creatives, I proposed to take on their social media marketing, providing them with design, product photoshoots and writing.
Having worked with Cardinals Racing so many years, what's the most enjoyable about working with them?
What makes it enjoyable working with Cardinals Racing is that they're great clients. They put a lot of trust in us and our creative vision and also give us a lot of freedom creatively instead of micromanaging everything we do. Not only that, the marketing team at Cardinals Racing know exactly what they want and they communicate clearly, so we won't have to make too many amendments and we appreciate it a lot. Most of the time they're extremely satisfied with the work we do.