Overall Creative Brief & Direction
Goal Show, don't explain. Be present, not verbose.
1. Home Page Make it instantly clear within 3 seconds: who I am, what I do, and why it matters. I am a visual artist and photographer exploring Malaysian identity through surreal montage. I help brands, spaces, and ideas stand out visually.
2. About Page Write about myself in a thoughtful, personal, and abstract way. Move the old home and mission text here, then rewrite and refine them. Attach a formal CV or résumé, and a private self-introduction video.
3. Creative Projects Add the Linktree map here. Write a Google review daily. Move "Reimagine Malaysia" under Projects. Move "No Shortcut" under Projects.
4. Photo Series Show my long-term progress — from traditional drawing to my current work, including AI.
5. Short Film Show my full journey from pre-production to post-production, with a focus on direction.
6. Services Property and asset photography sits under Services. Reclaim the PR from JL if he no longer wants it.
7. News Page Keep as-is for blog posts and work on SEO daily.
8. Contact Page Keep and refine the copy and enquiry form. Link Calendly for booking, connected to Google Calendar. Main email: studio@yongl.my Main phone: 016-495 1529
Strategy Write all copy first, separately. Set up the base page structure. Fill in the new Pixpa template. Organise offline image folders with SEO-friendly file names. Publish once everything is filled in, then update as I go. Add a progress log page so visitors know the site is actively being updated by only one person.
Overall Intention This website is my digital namecard and my ticket to travel and work from anywhere outside Malaysia!
26/3/2026:
Created an update page to document the changes throughout the time.