Online Brand Rebuild.
"The Real Confidence in this Online Age is being comfortable with campaign failure, 0 like and 0 comment and still posting consistently."
- A Terminated Digital Markerter, Tan Yong Lin
Social media is nothing more than a tool — and a tool, on its own, is lifeless. It is the person holding it who decides whether it carries meaning, story, or emotion. The blurring of the line between social media and real life has grown increasingly serious since Covid and the lockdowns, and I was not immune to it. Even I got pulled into the spiral.
There was a period where a dip in engagement would send me into quiet panic, and without realising it, my reason for creating shifted. What had started as making work from the heart gradually became chasing attention — hopping from one trend to the next just to stay visible. That is a different thing entirely from managing a client's social media channel, where the goal is return on investment and the brief is clear. That separation makes sense professionally.
After nearly two years of being largely inactive and now starting again, the intention this time is to draw a firm line. Personal work stays personal — true to what I actually want to express, not shaped by the algorithm or angled toward the trending page. The work I put out for myself should come from the same place it always did when it was at its best.
Intentions:
1. To use social media more consciously and understanding the itention of each post I made, not just purely to gain views or visibility.
2. 100 true followers who are willing to show up for you in real life or support you financially even if the amount is small is better than 1,000,000 fake following or people who just follow because of they just 'passby' and follow it on the surface.
3. Separating my personal social media and client works social media so they do not get enmeshed together, personal is meant for personal expressions and client is meant for commercial work and paid monetary works.
Actions:
1. Reset and rewire my own mindset on using and posting on social media, previously it was wired based on engagements and number counts, for personal social media profiles, it shouldn't be my main priority now. Numbers should only be reserved for client social media where client want to see a return on investment and measurable outcome.
2. Post even if there is no engagement, and treat it as planting paddy in the digital field, but most importantly, archiving them proper on my own server not only in the platform server.
3. Treat social media as a 'borrowed' field to showcase what i do, not to be used as a 'tool' for the company to place ads for advertisers, the relationship should be more balanced psychologically.
